One flagship case study, three projects that each prove something different, and an archive of everything else.
Repose had been around for nearly 15 years, with credibility, a strong dealer network and products spanning everyday, premium and specialised sleep. The problem? The brand didn’t quite look like the brand it could become.
We gave it a new backbone — Leave your sleep to us — and moved it from a dealer-led business to a consumer-first one. I worked across both ends: how Repose should communicate, then the visual routes, content systems, campaigns, scripts and GTM plans that carried it.
Social following grew from 17.5K to 21K with organic post engagement up 25%, on top of 40+ pieces of print and dealer collateral.
Content strategy · Dec 2024 – Jan 2025
Two brands, Li-Ning and Hundred, across seven social handles in India, the UAE, Singapore and the USA, at an average of four reels a day. I built two repeatable explainer formats — String Theory and Racket Science — and ran the calendar, scripts, shoots and edit direction behind them.
Founder · 2021–24
I started totebags.in right after finishing 12th grade because I figured the best way to learn business was to actually run one. For the first year I was a one-person company: sourcing, painting, packaging, logistics, finances, social and customers. Then it grew into a team of six artists, two founders, a marketing lead and an exhibitions team member.
Brand & GTM · 2025
Uravu Labs makes drinking water from air. I joined the Chief Marketing team as a Marketing Strategy Intern and built the baseline brand guidelines for two audiences at once — Uravu Labs’ deep-tech B2B identity and FromAir®, its consumer beverage brand. Every piece of content afterwards worked off one shared system.
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Open to full-time roles in brand, content and marketing strategy, and to freelance briefs. Email is the fastest way to reach me.