Work

Case studies · 2021–2026

Four case studies with the strategy and outcomes written up, the rest of the documented work, and the full archive.

Custom order
Custom order
 . I wanted to learn business. So I started one. Taught myself to hand-paint every bag.First exhibition: 35 bags, sold out in under 30 minutes. 1,000+Orders<30 minFirst exhibition sell-out Read the case study →
Li-Ning Windstorm 1
Windstorm 1
 Seven social handles. Four countries. A lot of badminton. Li-Ning and Hundred, at four reels a day.Created String Theory and Racket Science, still in use two years on. 12K → 19KFollowers in two months3K → 20KAverage reel views4 reels/dayContent output Read the case study →
In-office shoot
In-office shoot
 Two audiences, one system. Brand guidelines for Uravu Labs and FromAir®.Helped plan a Bloomberg shoot and the world’s first beer brewed from air-derived water. 20+LinkedIn pieces shipped2Brands on one system Read the case study →

documented, without their own write-up

Accounts I worked on where the work is documented brand by brand rather than written up as a case study.

the full evidence library

Every documented piece, brand by brand: statics, films and decks, including everything from the case studies above.

Explore the archive →

Seven roles, one thread: strategy first, execution that ships.

  1. Odigma
    Digital & Content Strategist
    Mar 2026 – Present
  2. Uravu Labs
    Marketing Strategy Intern
    Jun – Jul 2025
  3. Sunlight Sports
    Marketing Intern
    Dec 2024 – Jan 2025
  4. Totebags.in
    Founder
    Jun 2021 – Jul 2024
  5. Bite Right
    Marketing Intern
    Jun – Sep 2023
  6. Fast&Up India
    Marketing & CSR Intern
    Jun – Sep 2023
  7. Action for India
    Digital Marketing Intern
    May – Jun 2022

Full resume →