Most strategy documents die at the handover. Mine tend not to, because I am still there when the thing gets made — writing the positioning, then the calendar, then directing the shoot that proves it.
Five years across seven roles — an agency, a climate-tech start-up, two sports brands and a business I ran myself.
Right now I am at Odigma as Content Strategist, across six accounts. Repose is mine end to end — positioning, go-to-market, campaigns and the brand refresh. I contribute to Blaupunkt, Puravankara, Ola Electric and Shriram Properties, and account-manage Pacifica. I am also the team’s lead presenter on new-business pitches.
Open to full-time roles in brand, content and marketing strategy, and to freelance briefs. Delhi NCR or Bengaluru.
Working out what a brand should stand for, who it is actually for, and why anyone outside the building should care — then writing it down in a form the rest of the company can use.
Turning a positioning line into a launch: the phased plan, the regional cuts, the campaign idea, and all the collateral that has to exist before day one.
Formats that run every week without a new idea meeting — calendars, scripts, shoot direction, and the repeatable shows that sit on top of them.
Pitching the work, defending the thinking in the room, and keeping a brief intact as it travels between the client, the designers and the edit.
Most content requests are a symptom of something further up. I would rather spend the first week on what is actually broken than ship a calendar that decorates it.
One good post is luck. A format that works forty times is a system — and it is the only thing that survives a team change, a budget cut or a new agency.
Strategy that lives in my head is worth nothing to a designer at 6pm. It goes in a document the client, the designer and the editor can all argue with.
A 90% idea in market on Tuesday beats a perfect one next quarter. The audience corrects you faster and more honestly than another round of internal review.
How I operate
At university I started my college’s Entrepreneurship Club and its Queer Society, for the same reason both times: neither existed, and both should have. I ran six productions as General Secretary of the theatre society. Jindal sent me to Pace University in New York. At eighteen I started a business and ran it for three years.
None of it was assigned. All of it is the same instinct that makes me useful on an account: noticing the gap before it becomes a problem, and building the thing that closes it without waiting to be asked.
That is the part of the job no brief covers, and it is the part clients remember.
Get in touch
Open to full-time roles in brand, content and marketing strategy, and to freelance briefs. Email is the fastest way to reach me.