Shreya Saxena — Digital & Content Strategist

01Featured work

The one I would open with.

Flagship case study

Repose

Fifteen years old, a strong dealer network, and almost no relationship with the people actually sleeping on the mattresses. We gave it a line to stand on — Leave your sleep to us — and rebuilt the brand around the consumer instead of the shop floor.

17.5K → 21KSocial following

25%Organic post engagement

40+Pieces of print & dealer collateral

Digital & Content Strategist, via Odigma · 2026
Positioning, visual routes, content systems, campaigns, scripts and GTM.

Open the case study →

Repose in-store panel: we can’t fix everything, but we can fix your sleep — In-store panel, Repose

02Range

Four more, each solving a different problem.

Sunlight Sports →

Two sports brands across four countries, at four reels a day.

totebags.in →

A D2C label I founded at eighteen and ran for three years.

Uravu Labs →

One brand system for a deep-tech company and its consumer spin-off.

Client campaigns →

Puravankara, Pepperfry, Blaupunkt and Ola Electric.

03Thinking

The documents behind the work.

Two decks, open to browse. One launches a rebrand; one wins the business in the first place.

Zala — The Only 37

19 pages

A pitch for a thirty-seven-home development, written and presented as lead presenter: audience architecture, a month-by-month activity calendar, and a hygiene / hub / hero content system.

5 / 19View the full strategy →

Purva West go-to-market

26 pages

The launch plan for Purva West: positioning pillars, three target groups, a competitor teardown, and the pre-launch, launch and sustenance phases it all feeds.

Purva West go-to-market, the Collector’s Eye social strategy

19 / 26View the full strategy →

All the strategy work →

04About

Strategy that stays in the room until it ships.

Most strategy documents die at the handover. Mine tend not to, because I am still there when the thing gets made — writing the positioning, then the calendar, then directing the shoot that proves it.

How I work, and what I’m hired for →

Get in touch

Got a brand that deserves better attention?

Open to full-time roles in brand, content and marketing strategy, and to freelance briefs. Email is the fastest way to reach me.

Email: [email protected]
Phone: +91 99889 87500
Based in: Delhi NCR · Bengaluru

Start a conversation on WhatsApp → Résumé →